Tuesday, November 07, 2006

What has economic incentive got to do with Weight loss?

Mr Wave Theory writes :

"Ian Ayres and Barry Nalebuff, two professors at Yale School of Management, write a fascinating article abou Weight Loss Bonds.

....

Here's a diet system that literally pays you to lose the weight. If you miss your goal weight one week, you still have an incentive to get back on track to collect the next payout. If $60 a weigh-in isn't enough to get your attention, then buy two or more bonds.