Tuesday, November 14, 2006

More on product placement

My previous post mentioned google encouraging product placement. I received the following email from Jumpcut, clearly the product placement in user generated content is increasingly a hot area and we will see the players try out different schemes to increase participation.

With cash prizes and other incentives, I am looking forward to a few better, slicker and humorous clips.

Update: I should have noted, Jumpcut is basically Yahoo!


Hi everyone,

We've been busy here at Jumpcut, working away on new features and contests.
Here's the latest.

NEW CONTESTS

Doritos: Crash the Super Bowl
Try using Jumpcut to create a Doritos commercial and you could win $10,000 and
a private Super Bowl XLI viewing party. If you are voted the favorite by
America, your commercial could be aired as a real Doritos commercial during
the Super Bowl. Imagine that. Go to http://www.jumpcut.com/groups/crash to
enter.

Matisyahu: Video Remix Contest
We've partnered with Sony/BMG to bring you new music contests. Remix
Matisyahu's music video "Jerusalem" for a chance to win an autographed CD and
a lithograph! According to Matisyahu himself, this song is about being in awe
and being fully alive. Mix in images and clips from your life that shows what
that means to you. Go to http://www.jumpcut.com/groups/matisyahu to enter.

Vega4: Life is Beautiful Contest
If you're looking for a great tune to throw together with your favorite photos
and video clips, this is it. Go to http://www.jumpcut.com/groups/vega4 and
remix the audio track. When you're done, post it on your MySpace page or use
our new feature to post it on your Facebook page!

NEW FEATURE

Share your movies on Facebook:
With this new feature, it takes you about five seconds to share your Jumpcut
movies with your friends on Facebook. Go to the movie you want to share,
click on "Post to Website", choose "Share on Facebook" and your movie will
play right inside your Facebook page.

AND WE HAVE WINNERS

Ruediger Post from Berlin, Germany was our My Cubicle Contest winner.
Ruediger won some vintage Jumpcut schwag! Check out his winning video at:
http://www.jumpcut.com/view?id=E6ABF8444B1211DBB95D1EE329CBD869&type=

Mike Anderson from Layton, Utah was the Grand Prize winner for the STARZ Stand
Up or Shut Up contest. He wins a video iPod pre-loaded with the entire season
of Stand Up or Shut Up plus much more! Here's his winning video:
http://www.jumpcut.com/view?id=041D93F0300C11DB8657F64154DE9F6D&type=