Seth's blog on dashboards

I found some gem's in Seth Godin's blog post on dashboards/metric and their relevance to marketing.

"Building good dashboards isn't difficult, but it's an excellent marketing strategy. A few brainstorms:

1. If you can add a digital dashboard to your service, do it.
2. If you can make the dashboard public, it gets more powerful.
3. Highlight data that changes behavior.
4. Allow the user to highlight the information that matters to them."

In my experience, the last two points are often not even articulated clearly much less thought through and implemented in products.