Is grey any different from grey, you bet!

A popular idea in Behavioural Economics is reference dependence. The idea that perception depends on changes not levels. A good way to explain what that means is to give an example that one can see. So in the context of visual system reference dependence means that our perception of shade depends on the context of the surrounding objects and not simply level of contrast.

Check out the fantastic set of illusions that very aptly drive home the point.

Enjoy!

Want $100,000 for free?

Calling all sport fanatics...

Serial entrepreneur David Wu (who is my classmate at Wharton) is launching RotoHog.com.

It is a new way to play fantasy sports, it's fair, it's fun and it's free. What more could you ask? Bragging rights - well you get that too!
But wait, it gets better - you can win ton's of prizes - just for playing what you enjoy and being the best at what you love doing.

What are you waiting for? Pre-register since they have limited the number of registrations for this season. Check them out!

Too cool!

Check out this self-referential formula. Way too cool!

just what I need...

Every Starbucks and Tim Hortons mapped just in case my intravenous caffeine drip is running low on supplies. (-:

http://www.findbyclick.com

They have a mobile version that one can download and use on the run.

Introducing FindbyClick's Mobile Service. With the click of a button, you can download the finest roasted java links right on to your very own mobile. From there, the world is yours. Never again will you be lost without your faithful cup of Java.

Amen!

Some more tid-bits on Joost (aka The Venice Project)

Skype guys renamed their online video distribution offering Joost.

CNet reports:

A menu allows users to switch channels with a click of a link. Users will also have TiVo-like control of the content and access to any show offered regardless of time of day. They can also can skip ahead or backward within a show.

The have some interesting screenshots on their site.